The only metric that will truly matter

From many posts I read, my heart goes out to creatives in the field who are patiently working under preset methodologies and measured responses. An invested creative mind knows instinctively to appeal to the original person, behind the additions of learned behavior. Others only see the adopted expressions, and the habits they generate. They invest in validating them, repeatedly, for measured revenue, which distracts from the next moment; or until they invest, with intentional sensibility, in their markets growth.

For every struggling creative, your struggle is timeless. How do you explain that there’s a particularity to the originals that is indisputable?
How do you convince the business world to take a chance on your vision?  How do you cultivate a creative environment? You will create it. 

You will learn every method, apply every metric, build every skill required. Because real change will happen from within. Those who invest in something yet to be proven, will find you and pave the way. 
The data is here to support and move your sensible vision. Simply work as such to inspire those who fear it. 
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When the Arts and Science serve each other is when real growth happens. 
After all is said done, what survives and thrives, is the only metric that will truly matter.  
​#creativeprocess