There was a moment of silence. And as if a window of light opened in the night, he went on to tell me about a colleague who once had Lucid dreaming as their theses subject for Ad school graduation. 

In a lucid dream, I have seen a campaign come to life in the midst of a lively imaginary world, a world of nonsense, one that lies beneath our limited perception. And it’s within the nonsense that all made sense. 

When all research and grinding has been ongoing, in a lucid dream, our brain synthesizes Concepts. We see with our eyes closed the connections flying like the BIG Bang of energetic wirings, and our consciousness steps into the nirvana of things that lay just outside the box, knocking. An overwhelming ecstatic clarity brings all the project angles together, revealing the aha element, it being in sounds unheard of, words that speak in a piercing silence, a path to our objectives where the paving is made of color and movement leaving an enchanting breath behind. 

All in a moment’s notice, we can see where we couldn’t and we move forward the next day expanding the project to the next level, even if in the slightest touch to your visual, or edit to the link placement on a site, or rewording a captivating line, up to a whole mise-en-scene that becomes obviously campaignable.

Every creative mind is capable of nurturing itself through various techniques to receive inspiration on a regular basis, and one day, as any habit forming process, a creative employs these techniques instinctively, ALL the time, with absolute faith in their process. But not only that! 

To say that the purpose of lucid dreaming is achieved then, would throw one in an ego God-like trip. That’s when the process is halted. We all know a person like that, a creative snob, or a boss, or have been tempted so ourselves.

When clarity is pursued and found, with our inclusive openness, synchronicity happens instinctively, sometimes even without words or actions, just by support and putting out that support, to mirror in others what they need to get out of their stuck moments. We
observe the process unfold with the others bringing their best forward, according to their own intuitive readiness. 
This serves us instantly when we need to see a project through execution and find the right resources. Or do they find us? 

It’s where true inclusiveness is born, and we realize we were just a tool that helped crack the window for light to seep through, shining clarity on all communications. 
This basic soul-based communication tool is a timeless one. It had been nurtured in all old cultures and today in grand ideas that make it, yet it sounds like an after thought sometimes, in our brain-based upbringing, that relies on existing subjective memories of cause and effect. 

Did you ever design a piece of clothing to match a color that you’re feeling like wearing, only to see it sold on the shelves a couple of years later? Did you ever think of a miraculous solution for a collective problem, only to see it patented by someone in another stage of your life? 

Our collective ability to communicate through our innate mind’s spirit, developing and employing senses of perception that we didn’t learn in anatomy class, is what I understand to be at the base of empathy in marketing today. And one gateway to grow this creative ability is at night, reaching its full potential with conscious lucid dreaming. Those who choose a creative career path are investing specifically in growing those abilities, holding the golden key to move the next marketing experience, to being a human-based one, and a universally-centered one. 

In today’s shyly opening world for talent collaboration, I hope these concepts bring clarity to how much we can yet bring to collaboration. 
To every working creative, let’s not wait to be thrown out of the day job to meet in inspiration. 
If you still haven’t, research intuition-based inspiration exercises {links I suggest below}, and start enjoying your skills in your day job, not only in your Garage band after hours.

It’s in the wee hours of the night that Michael Jackson freaked out to bring a song out before Prince beat him to it, something Andrew Holecek refers to in his lucid dream coaching. The same power of creation lies beneath your favorite campaign that you’re proud to show, and every super human thought that served as vehicle to infuse creativity into their money making living.

We won’t all be famous, unless it’s our purpose and that’s what we work for. Yet we can collectively set the scene behind the scenes for what and who will perform through marketing and affect the world, because this is what we are hired to do, knowingly or unknowingly. And because why not?

A few links to start with fun techniques for direct application: 

Robert Moss to locate your innate Storyteller
https://fb.watch/3R3GMaXCsA/

Andrew Holecek on Lucid dreaming with techniques for tonight’s dream setting:
https://www.andrewholecek.com/how-to-practice-lucid-dreaming/

Sonia Choquette’s workshops, and her book Trust Your Vibes At Work:
https://books.google.com/books/about/Trust_Your_Vibes_At_Work_And_Let_Them_Wo.html?id=1xtnDwAAQBAJ&source=kp_book_description

The creative process isn’t set in stone. It needs my process and yours to keep creative.

#inspireme #creativedevelopment
#mindcollaboration
#devineinspiration #intuitionpractices
#creativeprocess #universecentered
#empathymarketing #luciddreaming 
#creativecoaching 
#psychodynamic #creativeliving

From many posts I read, my heart goes out to creatives in the field who are patiently working under preset methodologies and measured responses. An invested creative mind knows instinctively to appeal to the original person, behind the additions of learned behavior. Others only see the adopted expressions, and the habits they generate. They invest in validating them, repeatedly, for measured revenue, which distracts from the next moment; or until they invest, with intentional sensibility, in their markets growth.

For every struggling creative, your struggle is timeless. How do you explain that there’s a particularity to the originals that is indisputable?
How do you convince the business world to take a chance on your vision?  How do you cultivate a creative environment? You will create it. 

You will learn every method, apply every metric, build every skill required. Because real change will happen from within. Those who invest in something yet to be proven, will find you and pave the way. 
The data is here to support and move your sensible vision. Simply work as such to inspire those who fear it. 
​
When the Arts and Science serve each other is when real growth happens. 
After all is said done, what survives and thrives, is the only metric that will truly matter.  
​#creativeprocess 

The creative process is full of over thinking, without thought.

Right outside the walls of the box, thoughts fly over the maze, perceiving a bigger picture. Ideas flow and we use each available medium to communicate.

Communication that carries their communicator’s true heart, have a free pass through the maze of the minds straight to the hearts of the receivers.

#creativethinking #iuniqueu #brandsense #whatbox

Creative minds hang by your boundaries, like it's normal. Because how else would you sneak a look outside the box?
​
#beyondcomfortzone 

Inspirational creative takes shape when both sides of the brain intermingle, bringing a campaignable life ​to a concept that absolutely fits.

#iuniqueu #brandsense #advertising