Yootroo App
Yootroo is a marketing app, where businesses showcase their services and bring forward specials and coupons to the users. In concept, think of Groupon, BUT with Yootroo, every time the user views an ad, they earn money.
With a geo-locator, users can instantly search for specials around them, like coffee shops, mechanical services, spa deals, and much more.
With a geo-locator, users can instantly search for specials around them, like coffee shops, mechanical services, spa deals, and much more.
Vision: To disrupt the marketing trends by having companies share profits in order to gain viewers' attention, by paying shoppers directly, simply for viewing their ads.
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Target: I decided to target millennials during the years where they were hard to connect with through classic channels. With attention spam being very short, a product or service has to earn their interest, and what better than accumulating cash gains and in return, checking out the ads. |
Introductory video
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Benefit:
Even when users do not convert, the subscribed businesses benefit of brand exposure directly from potential clients around them, and at a ridiculously cheap cost, in comparison with mainstream branding awareness programs. The scalability with a marketing funnel to come is being strategized and studied.
My role:
Strategy, comparative analysis, persona, architecture, website UX design, sales-aid, content, graphic & visual design, social posting, marketing collateral, B2B and B2C, explainer videos, promotional videos, script writing, storyboarding, VO writing, resources management.
Even when users do not convert, the subscribed businesses benefit of brand exposure directly from potential clients around them, and at a ridiculously cheap cost, in comparison with mainstream branding awareness programs. The scalability with a marketing funnel to come is being strategized and studied.
My role:
Strategy, comparative analysis, persona, architecture, website UX design, sales-aid, content, graphic & visual design, social posting, marketing collateral, B2B and B2C, explainer videos, promotional videos, script writing, storyboarding, VO writing, resources management.
The pitch deck along with the guerrilla marketing resulted in raising funds, acquiring celebrity influencers and showcasing Yootroo app during morning shows on National TV stations in major US cities.
The release was surprisingly halted due to an overwhelming amount of downloads, nearing 20,000 in the first 12 hours, then resumed shortly after, once the servers were upgraded.
(more content available on Yootroo's facebook page).
The release was surprisingly halted due to an overwhelming amount of downloads, nearing 20,000 in the first 12 hours, then resumed shortly after, once the servers were upgraded.
(more content available on Yootroo's facebook page).
Competitor analysis:
Persona and User journey:
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Patented technology:
Brand guidelines:
Print collateral:
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Pop-up display banner
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Decal
Business Card
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Flyer:
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Sales Folder:
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Sales folder inserts:
Animations:
