I was tasked to create an app interface for money transfer, and the brief was simply "we want our own Cash-app, with our own security system". Developers had already started building the back-end and integrations.
​After interview and research, I decided to brand it as the simplest cash transfer app, and solved the many intuitive browsing issues that I identified on Cash app and other money transfer platforms. 

My role:
Branding, concept, research, imagery, typography, content writing, information architecture, high-fidelity mockups, strategy, UX design, interactive prototyping, website building.

Technique:
I opted for a bold design, to showcase the concept of simplicity and intuitiveness in transferring money.  
Logo and icon design: Illustrator.
UX design and high-fidelity mockups: Adobe XD.
Collaboration: Zeplin