Problem: Many institutions take the tip from the service providers, mark it up, then redistribute it. Interviewing select persona revealed that customers assume the provider is getting all the tips, or leave less tips when they find out how it's distributed. Challenge: Finding a solution to for service providers to keep 100% of their tips, without the institution getting a cut.
Customers can locate the service provider on the app, follow them, tip them, find out about specials or events via the provider's social forum.
Service providers can bank their tips, reducing the clutter caused by change, they can also reach their followers directly with messages or by blasting videos.