Treat Queen CBD oils
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TreatQueen is a start-up online business that sells CBD products. From tinctures to creams, their products are organic, pharmaceutical-grade and holistically processed.
Introduction:
When the CBD manufacturers surmounted the hurdle of legalities, I was contracted to brand and create Treat Queens's packaging labels, branding, website, and set up their online store. My role was a one-person full-service agency. |
Phase I of concept study
Initial staging site: https://treatqueenbrand.weebly.com/ |
Illumination:
The staging site was born with love, from love. The photo retouching, the mystic combined with the holistic, and the choice of colors and brand tones got the client's heart pumping, and hired me to build the online store, turning the business from a physical location into e-commerce only. 
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Client interview and particularities:
In the presence of many sprouting online store, this client wanted to brand themselves with their own vision and personality, to be distinguished as a boutique CBD store, and attract clients driven by a holistic health quest, looking to buy products from a company that portraits their aspirations, beyond a cookie-cutter shopping experience. I explored the client's products, but only after long conversations and tapping into their inner motivations did it come clear to me how to brand them. 
My role:
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