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My role: Research, interview, branding, strategy, website UX design and building, imagery montage and manipulation, content architecture and writing, SEO, Google business and social set up, social introductory posts, flyer design and production.
Deliverables: Logo, website, flyers, Google Business, social setup. Technique: Adobe Illustrator, Photoshop, In-Design, Weebly, CSS, Google, Facebook, IG, YouTube. Target: The interview and briefing helped define their main target market as being high-end home owners, and luxury building architects. A research revealed zip codes where these personas work and reside, which defined a niche audience for campaigns to come.
My approach: At first, one would think that the brand should reflect luxury and upscale living. But after getting to know the client's team, process and culture, and after reviewing persona trends, I decided to showcase the business as being approachable, modern, humble, serving and experienced. Someone whom the wealthy are not intimidated by, instead, inspired by and feel they can rely on. |
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