Luzoft provides software solutions to businesses.
In the early 2000s when they first opened their business, I had designed their logo based on the name Luz (glow/light) and Soft (software). I had used basic fonts and symbols that back then related to coding, and today I'm pleased to see that it still holds well in the markets of 2020.
They saw a need in their market to unify the sales funnel, and decided to build an app where companies can subscribe their sales teams and offer them a management system for the sales of their products.
In the early 2000s when they first opened their business, I had designed their logo based on the name Luz (glow/light) and Soft (software). I had used basic fonts and symbols that back then related to coding, and today I'm pleased to see that it still holds well in the markets of 2020.
They saw a need in their market to unify the sales funnel, and decided to build an app where companies can subscribe their sales teams and offer them a management system for the sales of their products.
Luzoft - B2B Sales App
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Challenge:
Highly complexed navigation converted from Netsuite backend to a simple interface.
Solution:
I sectioned the main navigation in 4 parts, which each leads to a sub navigation, where the elements connect back to each main nav element, according to actions the users take.
My role:
Information architecture, flow, navigation, iconology, high-fidelity mockups, interactive prototyping.
My tools:
Adobe XD, Illustrator, Zeplin, Creative Cloud for collaboration, review and feedback.
Highly complexed navigation converted from Netsuite backend to a simple interface.
Solution:
I sectioned the main navigation in 4 parts, which each leads to a sub navigation, where the elements connect back to each main nav element, according to actions the users take.
My role:
Information architecture, flow, navigation, iconology, high-fidelity mockups, interactive prototyping.
My tools:
Adobe XD, Illustrator, Zeplin, Creative Cloud for collaboration, review and feedback.
