Restructuring a content-heavy, document-looking website.
Moving away from the classic power-hungry lawyers' brands.
Conceiving the brand without meeting the end client.
Researching the industry, interviewing the client's agency.
Selecting from content, reorganizing pages and navigation to allow for an intuitive user experience.
Rebranding with a new theme, photos, icons, and colors.
Reflecting empathy in the place of domination and power, to speak to the potential clients directly.
I took on this project as an opportunity to challenge decades of injury-law branding, where reflecting success through expensive suits and private wealth had been a trend. Instead, I chose to allow testimonies, sympathy, and the results to speak louder for the brand.