Injury Law
Website re-branding, navigation & UX design.
Challenge:
Process:
I took on this project as an opportunity to challenge decades of injury-law branding, where reflecting success through expensive suits and private wealth had been a trend.
Instead, I chose to allow testimonies, sympathy, and the results to speak louder for the brand.
Challenge:
- Restructuring a content-heavy, document-looking website.
- Moving away from the classic power-hungry lawyers' brands.
- Conceiving the brand without meeting the end client.
Process:
- Researching the industry, interviewing the client's agency.
- Selecting from content, reorganizing pages and navigation to allow for an intuitive user experience.
- Rebranding with a new theme, photos, icons, and colors.
- Reflecting empathy in the place of domination and power, to speak to the potential clients directly.
I took on this project as an opportunity to challenge decades of injury-law branding, where reflecting success through expensive suits and private wealth had been a trend.
Instead, I chose to allow testimonies, sympathy, and the results to speak louder for the brand.
