Direct Response Website

User Journey - Website architecture and responsiveness - UX design - Prototyping

Challenge:
Modifying an existing experience of a landing page for traffic coming from a TV commercial

• Phase 1: Created a classic landing page according to the brand's existing structure which was not converting.
• Phase 2: Gained the trust to develop a tailored customer experience, and add value for measured engagement.

Solution:

• Develop an educational questionnaire to help users gain a personalized solution 
• User-centered experience V/S  sales experience
• Showcasing people experiencing the products
• Education around choices and devices according to user's interest
• Above-the-fold, no-scroll approach for ease of browsing and choice making (desktop view only)
• Subtle availability of supportive content
• Intuitively connecting questionnaire results, hair-loss type, products filtering, soft offer-up, and checkout​ ​​

My Role:

• Conceiving a user-centered journey with CMO collaboration
• Design, mockups, wireframes, flows, photo search and retouching​​
• Introduction of new assets to serve well the brand​
• Makeover of existing assets​

• Close collaboration with the web engineers
• High-fidelity prototyping
• ​Typeform.com questionnaire creation, design, and flow setup
• Designing and building personalized followup emails 

​​Mobile experience:

​Desktop experience:

​Live site at: https://my.hairmax.com/main.html#

Questionnaire flowchart:
​https://form.typeform.com/to/gOATnGFi

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