Direct Response Website
User Journey - Website architecture and
responsiveness
- UX design - Prototyping
Challenge:
Modifying an existing experience of a landing page for traffic coming from a TV commercial
Phase 1: Created a classic landing page according to the brand's existing structure which was not converting.
Phase 2: Gained the trust to develop a tailored customer experience, and add value for measured engagement.
Solution:
Develop an educational questionnaire to help users gain a personalized solution
User-centered experience V/S sales experience
Showcasing people experiencing the products
Education around choices and devices according to user's interest
Above-the-fold, no-scroll approach for ease of browsing and choice making (desktop view only)
Subtle availability of supportive content
Intuitively connecting questionnaire results, hair-loss type, products filtering, soft offer-up, and checkout
My Role:
Conceiving a user-centered journey with CMO collaboration
Design, mockups, wireframes, flows, photo search and retouching
Introduction of new assets to serve well the brand
Makeover of existing assets
Close collaboration with the web engineers
High-fidelity prototyping
Typeform.com questionnaire creation, design, and flow setup
Designing and building personalized followup emails
Mobile experience:
Desktop experience:
Live site at:
https://my.hairmax.com/main.html#
Questionnaire flowchart:
https://form.typeform.com/to/gOATnGFi
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(954) 695-6536
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