RRS is a business that supports companies' regulatory requirements under the Investment Adviser’s Act of 1940 (“Advisers Act”), Investment Company Act of 1940 (“Company Act”) and applicable state regulations.
They have been in business since 2006, where all they had for a brand was a logo of 3 letters "RRS", and felt the need to compete with the modern looking companies, leveraging a long history of personalized services and a very high success rate within their industry.
The brand book below is the result of listening to the client with care, researching, and developing specific solutions not only to compete better, but to reflect their human approach in an industry that has been taken by templated books, lacking personalization and tailored solutions.
I worked on this project alongside an account executive who assisted in the technical research, connecting the dots, finalizing the mission statement, and facilitated the process.
Old logo, revamped.